Is Willow legit?
Yes, Willow is a real, operating telehealth company, and it is not a scam. But its two third-party records disagree, which is worth understanding before you hand over a card. It holds 3.7 out of 5 across 294 Trustpilot reviews, while its BBB profile reads D- (not accredited), a gap that almost always means billing and cancellation disputes rather than the medicine. On our own methodology it scores 7.5/10, at $299/mo.
This page is written by GLP-1 Picks, not by Willow. We earn nothing if you sign up with them. Editorial policy.
Who actually operates it
Austin, TX
What third-party reviewers say
Willow (startwillow.com) has a polarized Trustpilot footprint: a TrustScore around 3.7/5 with roughly 56% five-star and 34% one-star reviews. Fans praise fast doctor responses and simple flat-rate pricing, but recurring criticism centers on shipping delays, orders arriving without medication, difficulty getting refunds, and generic/AI-feeling support replies. It is NOT BBB accredited and carries a low D- BBB grade (5 complaints, including one unanswered), plus third-party reporting that some marketing testimonials were fabricated.
Reddit sentiment (mixed): Real weight-loss results reported (12 lbs in 7 weeks, 29 lbs in 5 months) alongside complaints of shipping delays, unresponsive support, and a notable concern that some Willow ad testimonials (e.g. 'Jenna Walsh') were fabricated/AI-generated influencers.
Trustpilot verified June 19, 2026, external-reviews verification pass..
What people complain about with Willow
- •Compounded-only, no brand-name Wegovy or Zepbound through the platform
- •Tirzepatide pricing reaches $499-$524 at higher doses, starting dose is $399/mo
- •Cash-pay only, no insurance billing, though they provide superbills for FSA/HSA
- •Founded in 2024, less track record than Ro or Hims, though growth has been fast
Our verdict
Willow is a solid mid-tier compounded-only GLP-1 platform. At $299/mo compounded semaglutide (injectable or daily oral) and $399/mo compounded tirzepatide, pricing is above ultra-cheap options like Lemonaid Health but reflects real clinical oversight. The oral semaglutide daily tablet is a genuine differentiator for needle-averse users. Best for cash-pay patients who want compounded-only with ongoing provider support.
Willow, $299/mo, scored 7.5/10 on our methodology.
Informational only, not medical advice. Ratings and prices verified at the dates shown and change frequently; confirm on Willow's own site before purchasing.