Fridays vs Willow: Which GLP-1 Provider Is Better?

By Iacob Pastina, Independent Researcher

48 providers verified independently·Independent research·How we rank →

Fridays beats Willow overall, scoring 8.7/10 vs 8.2/10. Fridays is more affordable at $249/mo vs $299/mo. Choose Fridays for users who want a holistic program with coaching, nutrition s. Choose Willow for users who want comprehensive clinical support with flexibili.

A side-by-side comparison of Fridays and Willow covering pricing, scores, medication types, insurance, and more to help you decide.

Higher Rated

Fridays

#3 of 48

8.7/10

Holistic weight loss program combining GLP-1 medications with lifestyle coaching, nutrition guidance, and ongoing support.

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Willow

#8 of 48

8.2/10

Personalized GLP-1 weight loss with ongoing clinical support. Compounded semaglutide and tirzepatide only — Willow explicitly does not prescribe brand-name Wegovy or Zepbound. Added oral compounded semaglutide tablets as a non-injectable option.

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Feature	Fridays	Willow
Our Score	8.7/10	8.2/10
Starting Price	$249/mo	$299/mo
Medication Type	Both	Compounded
Insurance Accepted	Yes	No
Best For	Users who want a holistic program with coaching, nutrition support, and flexible pricing	Users who want comprehensive clinical support with flexibility between injectable and oral compounded semaglutide routes
Ranking	#3	#8

Pros & Cons Compared

Fridays

Pros

+One of the few platforms that bills insurance directly — can reduce out-of-pocket to $25-50/mo with coverage
+Includes 1-on-1 nutrition coaching and weekly check-ins, not just medication prescriptions
+Offers brand-name Wegovy/Zepbound and compounded options — switches based on insurance formulary
+Flexible plans: medication-only ($249/mo) or full coaching program ($299/mo)

Cons

−The coaching-heavy model adds complexity — three different plan tiers with different inclusions
−Without insurance, $249/mo for medication-only is above average for what you get clinically

Willow

Pros

+Includes monthly provider check-ins and dose adjustments at no extra cost
+Offers both injectable AND oral compounded semaglutide — one of few platforms with a daily oral tablet option
+$299/mo all-in for compounded semaglutide with monthly provider support
+90%+ patient retention rate after 3 months per their published outcomes data

Cons

−Compounded-only — no brand-name Wegovy or Zepbound through the platform
−Tirzepatide pricing reaches $499-$524 at higher doses — starting dose is $399/mo
−Cash-pay only — no insurance billing, though they provide superbills for FSA/HSA
−Founded in 2024 — less track record than Ro or Hims, though growth has been fast

Our Verdict

Fridays edges out Willow with a score of 8.7/10 vs 8.2/10. If budget is your priority, Fridays starts at $249/mo compared to Willow's $299/mo. Fridays accepts insurance, which can significantly reduce your out-of-pocket costs. Fridays offers both brand-name and compounded medications, giving you more flexibility. Choose Fridays if you want: users who want a holistic program with coaching, nutrition support, and flexible pricing. Choose Willow if you want: users who want comprehensive clinical support with flexibility between injectable and oral compounded semaglutide routes.

Still undecided? Editor's #1 Overall Pick

Eden Health GLP-1

$249/mo · 8.9/10 · Both

If neither Fridays nor Willow feels like the right fit, our overall #1 pick across all 48 GLP-1 telehealth providers is Eden Health GLP-1 — strongest balance of clinical oversight, transparent pricing, and verified availability.

Visit Eden Health GLP-1→Read our full Eden Health GLP-1 review