Fridays vs Willow: Which GLP-1 Provider Is Better?

By Iacob Pastina, Independent Researcher & Publisher

Reviewed & updated August 14, 2026 · Cites primary sources (FDA, NEJM, CMS) · Not medical advice

54 providers verified independently·Independent research·How we rank →

Short answer: Fridays scores higher on our rubric, 8.7/10 against 7.5/10. Full reasoning, pricing and the cases where the other one wins are below.

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Fridays beats Willow overall, scoring 8.7/10 vs 7.5/10. Published pricing is not a like-for-like monthly comparison: Fridays is $249/mo month-to-month; Willow is from $299/mo. Choose Fridays for users who want a holistic program with coaching, nutrition support, and flexible pricing. Choose Willow for users who want comprehensive clinical support with flexibility between injectable and oral compounded semaglutide routes.

A side-by-side look at Fridays and Willow to help you decide. We compare them on:

•Starting price per month
•Our overall score, out of 10
•Medication type, brand-name or compounded
•Whether they accept insurance
•Who each one is best for

Higher Rated

Fridays

#1 of 54

8.7/10

Holistic weight loss program combining GLP-1 medications with lifestyle coaching, nutrition guidance, and ongoing support.

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Willow

#20 of 54

7.5/10

Personalized GLP-1 weight loss with ongoing clinical support. Compounded semaglutide and tirzepatide only, Willow explicitly does not prescribe brand-name Wegovy or Zepbound. Added oral compounded semaglutide tablets as a non-injectable option.

Visit Willow

Feature	Fridays	Willow
Why each one	One of the only GLP-1 platforms that combines direct insurance billing with integrated nutrition coaching, making it both the most affordable (with insurance) and most comprehensive option.	One of the few compounded-only platforms offering both injectable and daily oral semaglutide tablets, useful for users who want a non-injectable option without leaving the GLP-1 compounded category.
Our Score	8.7/10	7.5/10
Headline Price	$249/mo month-to-month	from $299/mo
Medication Type	Both	Compounded
Insurance Accepted	Yes	No
Best For	Users who want a holistic program with coaching, nutrition support, and flexible pricing	Users who want comprehensive clinical support with flexibility between injectable and oral compounded semaglutide routes
Watch out for	The coaching-heavy model adds complexity, three different plan tiers with different inclusions	Compounded-only, no brand-name Wegovy or Zepbound through the platform
Ranking	#1	#20
Get started	Visit Fridays	Visit Willow

Pros & Cons Compared

Fridays

Pros

+One of the few platforms that bills insurance directly, can reduce out-of-pocket to $25-50/mo with coverage
+Includes 1-on-1 nutrition coaching and weekly check-ins, not just medication prescriptions
+Offers brand-name Wegovy/Zepbound and compounded options, switches based on insurance formulary
+Flexible plans: medication-only ($249/mo) or full coaching program ($299/mo)

Cons

−The coaching-heavy model adds complexity, three different plan tiers with different inclusions
−Without insurance, $249/mo for medication-only is above average for what you get clinically

Willow

Pros

+Includes monthly provider check-ins and dose adjustments at no extra cost
+Offers both injectable AND oral compounded semaglutide, one of few platforms with a daily oral tablet option
+$299/mo all-in for compounded semaglutide with monthly provider support
+90%+ patient retention rate after 3 months per their published outcomes data

Cons

−Compounded-only, no brand-name Wegovy or Zepbound through the platform
−Tirzepatide pricing reaches $499-$524 at higher doses, starting dose is $399/mo
−Cash-pay only, no insurance billing, though they provide superbills for FSA/HSA
−Founded in 2024, less track record than Ro or Hims, though growth has been fast

Our Verdict

Fridays edges out Willow with a score of 8.7/10 vs 7.5/10. Published pricing is not a like-for-like monthly comparison: Fridays is $249/mo month-to-month; Willow is from $299/mo. Fridays accepts insurance, which can significantly reduce your out-of-pocket costs. Fridays offers both brand-name and compounded medications, giving you more flexibility.