Noom Med vs Willow: Which GLP-1 Provider Is Better?
By Iacob Pastina, Independent Researcher
Willow beats Noom Med overall, scoring 9.4/10 vs 7.5/10. Willow is more affordable at $160/mo vs $249/mo. Choose Noom Med for users who want app-based behavioral coaching integrated with. Choose Willow for users who want a balance of quality care and reasonable pric.
A side-by-side comparison of Noom Med and Willow covering pricing, scores, medication types, insurance, and more to help you decide.
Noom Med
#34 of 39Noom's GLP-1 program combines their well-known behavioral psychology app with clinical weight management, blending medication with habit-change coaching.
Visit Noom MedWillow
#1 of 39Personalized GLP-1 weight loss with ongoing clinical support. The highest verified conversion rate among comprehensive care platforms.
Visit Willow| Feature | Noom Med | Willow |
|---|---|---|
| Our Score | 7.5/10 | 9.4/10 |
| Starting Price | $249/mo | $160/mo |
| Medication Type | Both | Both |
| Insurance Accepted | Yes | No |
| Best For | Users who want app-based behavioral coaching integrated with GLP-1 medication | Users who want a balance of quality care and reasonable pricing |
| Ranking | #34 | #1 |
Pros & Cons Compared
Noom Med
Pros
- +Industry-leading behavioral coaching app with years of psychology-based weight loss methodology
- +Insurance accepted for qualifying plans — can significantly reduce out-of-pocket costs
- +Integrated approach: medication + daily coaching lessons + food logging + community support
- +Strong data and outcomes research backing their behavioral change methodology
Cons
- −$249/mo without insurance is steep for a coaching-heavy program if you mainly want medication
- −Less flexibility on medication choice — Noom's providers may steer toward specific medications
- −The app's coaching style (daily lessons, food logging) requires significant engagement and isn't for everyone
- −GLP-1 program is newer than their core weight loss app — less track record in medication management
Willow
Pros
- +Includes monthly provider check-ins and dose adjustments at no extra cost
- +Switch between brand-name and compounded mid-treatment without restarting
- +$160/mo all-in — no consultation fees, no shipping charges, no lab surcharges
- +90%+ patient retention rate after 3 months per their published outcomes data
Cons
- −Cash-pay only — no insurance billing, though they provide superbills for FSA/HSA
- −Founded in 2024 — less track record than Ro or Hims, though growth has been fast
Our Verdict
Willow edges out Noom Med with a score of 9.4/10 vs 7.5/10. If budget is your priority, Willow starts at $160/mo compared to Noom Med's $249/mo. Noom Med accepts insurance, which can significantly reduce your out-of-pocket costs. Choose Noom Med if you want: users who want app-based behavioral coaching integrated with glp-1 medication. Choose Willow if you want: users who want a balance of quality care and reasonable pricing.